Why It Is Essential To Convert PSD To HTML Email?

PSD to HTML Email conversion helps you avail maximum benefits out of your email campaign. Email template designs are crucial for branding which will leave a good impression on the recipient’s mind.

Email marketing today is one of the most effective communications that has got all the potentials to bring results in less amount of time.  It is something that cannot be underestimated. Marketers hence’ are trying out by bringing newness to the newsletter for the customers. In order to design an email that has a lasting impact on the customers, you need to design it in a way so that it matches the requisites of audience. This brings the role of PSD to email HTML conversion into play.

This conversion process is quite in vogue these days and allows developers to create mobile apps with compelling UI and advanced functionality. With the help of this conversion process, businesses can also customize emails.

We understand first what is PSD To HTML?

To explain in a layman terms….PSD to HTML is basically a process that converts a design document to a web layout. If you are not aware, PSD is a Photoshop Document file which contains the design and this file is later on converted into actual HTML, CSS and JavaScript code.

“PSD to HTML” is a workflow.  Email newsletters is designed in a Photoshop Document (PSD) and then converted to code (using HTML, CSS, and JavaScript). You could swap Photoshop with any other image editor like Pixelmator, GIMP etc.  but the principle is the same. Here’s a slightly more detailed step-by-step breakdown:

Design a high fidelity pixel perfect mockup in Photoshop of exactly what you want your email/newsletter to look like.

Use the slice tool to divide your website’s imagery and then export it for the web. Write HTML and CSS that utilizes the imagery you exported from Photoshop.

At first glance, this might seem like a good idea. It can be difficult to start coding if you don’t know what the final result is going to look like, so experimenting in Photoshop first and then “exporting” it to HTML sounds like a granular and sensible process.

 Why It Is Essential To Convert?

The real concern here is, if your email is efficient enough to grab the attention of readers at the first glimpse or if your email is able to make good impact on your clients. For these, PSD to HTML conversion is the perfect solution.

The entire process of PSD to email conversion consists of designing the emails like an image in Photoshop and then coding it with HTML markup language. These emails are then easily integrated into well-known email servers including Yahoo Mail, Gmail, Thunderbird, Outlook, etc.

Is It Good To Convert PSD To HTML Email?

During the conversion process, PSD files are cut and hand coded splendidly to give an exuberant look to them. But why do week need to look for the transformation? Because:

1. It brings greater traffic from the search engines

The transformation of a PSD into HTML is clear and semantic. It ensures that the outline of the site is absolutely issueless and straightforward on the eyes. This conversion guarantees a semantically coded website. It structures your content in an organized manner.

The converted code helps improve the ranking of the website across major search engines. Moreover, the web crawlers easily understand the short semantic codes of websites, which, in turn, leads to faster loads and ranking on top searches.

2. It offers multiple browser compatibility

Newsletters developed using HTML are often more readable than the ones with PSD files.

It also support browsers on a vast scale; starting from Opera to Firefox and Chrome and other majorly used browsers. This cross-browser compatibility leads to seamless access.

3. Easy to integrate with other platforms

PSD to HTML conversion can be integrated with other platforms at ease. Whether the motive is to install some smart features or add some extra functionality, each type of activity can be performed in conversion services.

4. Efficient coding process

PSD to HTML email conversion makes the entire process flawless. Whether it is about slicing PSD format images or optimization of web for display, this process ensures seamless validation of W3C standards during slicing, design, coding and even the markup process. Semantic coding offers an error-free design.

5. Compliant with W3C standards

PSD to HTML conversion ensures following the standard norms that are being stated under the W3C consortium. After slicing, designing, coding and developing the website, you get not only smooth validation but also receive optimized HTML solution. This is why W3C validation relies strictly on HTML languages.

PSD to HTML transformation empowers businesses with a site that has an exceptionally instinctive UI. A corporate web interface could be acquired through well semantic coding. It is primarily seen as the standard ways to a proficient and savvy business entrance.

Categorized under the authorized conversion process of static PSD files into dynamic HTML codes, the conversion process can definitely reap long-term benefits.

6. Viral reach of your business newsletters

Once the process of PSD to HTML conversion is done, the new sites will automatically get a new life and get indexed by Google.

All this helps in enhances reachability of the website amongst users and increases the flow of leads.

7. Expanding your customer base

With 40%+ activity which you can say “ lion’s share “ of your customers now originating from cell phones you would bar a vast extent of your potential new customers from having a pleasant perusing knowledge with your email newsletters.

Customarily customers have been diverted to separate versatile newsletters however the most recent technological innovations which permit you to serve with better email responsiveness.

8. Increases sales and conversions

Your newsletter act like a business apparatus and as a rule will give the early introduction of your organization to potential new customers, along these lines a very much cleaned, responsive newsletter will guarantee that you give the best early introduction.

That as well as when the customer clicks on your website they will see a reliable brand and picture, with the subsequent positive effects leaves a dependable engraving.

9. It lets you code in variables

You need variables coded in your emails, when you wish to import information in your emails dynamically, like first names, a countdown timer or to display different types of products for different clients, etc.

Variables allow you to use a single email template for various client groups, which is very helpful when segmenting your email marketing list. The only way to get variables coded in your emails is to convert your PSDs to HTML emails.

10. You get to strengthen your brand presence

Being one of the most successful forms of online marketing, email campaigning allows you to stay connected with the clients, notify them about product sales, send out updates and so on. With these effective strategies, you will be able to deliver emails that are stunning, engaging and attract reader’s attention.

Businesses can easily design an HTML email with a strong CTA. This helps in grabbing the reader’s attention towards your website and ultimately results in sales.

Bottom Line

Don’t rush it, take your time to do your research and find the most convenient PSD to HTML email conversion partner for you.

And remember, that at least for PSD to HTML email conversions, human skills still beat software automation.

If you need assistance with your PSD to HTML email conversion projects, see what Emaillions can do for you and submit your project brief.


Ravi comes from a technical and creative background and understands client operation management very well. He has functional and technical expertise in email design, development and email marketing concepts, Also helps clients with go to market email strategies.



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