Planning on starting with a newsletter? Great, you are thinking in the right direction and reading the right thing. Why? Because there are a ton of companies sending out newsletters and that implies:
1. Newsletters work exceptionally well in delivering your message.
2. There is tough competition for the same set of eyeballs and attention spans.
So, now that we know that newsletters will work and that we have to beat the competition, how do we get to place where our newsletter do magic for our audiences and our business itself? That is where this guide comes into picture. If you want to create the best email newsletter templates for your business, focus on these key fundamentals:
1. Do not start with an easily available template.
A newsletter is like a newspaper, right? People will care about the content and not what it looks like! You couldn’t be farther from the truth, if that is your assertion.
Here is the deal – when you are sending out newsletters, you aren’t just competing with the players from your industry, but even with the clever marketers and big shot agencies that are sending out newsletters to your target audience. Why? Because attention spans are limited and newsletters keep pouring in.
Now, this translates into one key thing – create HTML email template. Yes, obviously you’ll use a template, but instead of buying the first single figure priced template you see online, conduct some research and employ the right designers and developers to do it for you. A/B test each alignment and arrangement of elements in the template’s design and once you have it right – you will be assured that it works.
2. Use a responsive design template.
You are living in the neo digital age. Here, people are consuming new content every single second. There are more distractions than there are focus points. Hence, if you want to drive your message home, you will have to ensure that every single facet of your email newsletter is well crafted. This is where a responsive design template comes into picture.
Your web developers must have given you the exact research on why you should not stick to the ages old static websites and the exact same rationale holds true for email newsletters as well. Remember this insight – a lot of millennials are actually moving away from brands and moving towards locally crafted, customized business solutions. A responsive, custom made newsletter would sit into that very profile of the millennial wants.
3. Hire professionals.
There is no better way to put this – but would you hire an intern to run your entire company on your behalf? Definitely not! Why? Because it is important to you. At the same time, if you have to consider a career business operator who has brought several businesses to successful scaling, you might consider her. The exact same principle holds true for newsletter designing and converting as well. Whether it is just about the HTML email design or whether it is about optimizing the content of your newsletters – hire the right people, and half of your job will be over.
Decide upon a responsive template after rigorous testing and get professionals to do it all for you. Treat everything you do here as an investment and you shall reap the considerable returns.