The digitized business space calls for intelligent communication strategies, where email marketing drives your consumer acquisition and retention process. Today, as much as 80% of the business leaders have acknowledged the importance of email marketing in their marketing strategies.
Do you know that 51% of your customers are likely to unsubscribe from your newsletter services, simply your email does not look appealing enough?
Here lies the importance of email template design and coding. An ordinary design can simply break your business relationships. In the digitized world, customers are tired with information overload. An engaging email template can make help you expand your customer base, where you can approach new clients with your sales messages. Particularly, when you are executing your holiday email campaign, make sure that your template creates the desired impact.
Remember, a well-designed email generates higher click-through rates, as it fosters a greater degree of customer engagement. In a holiday email campaign, crafting compelling content comes second, your creative efforts will go futile unless the readers go through the email. An appealing template actually lures potential customers into your offerings.
Considering the nature of your industry and offerings, you need customized email campaign templates, with eye-catching headers and images specific to your business. Here are three key ways, through which your choice of email template can leverage your holiday email campaign.
A customized template makes your offer brandable
With a stylized approach to your customers, you can make your products and services brandable. When you plan your email campaign, it is recommended to collaborate with reputed template designers and coders, who design highly personalized templates. You can make your holiday email campaign penetrative enough, when you use industry-specific imagery, fonts and colours in it. As a marketer, it is important for you to assess the psychology of potential customers, and decide how you are going to present these emails.
Templates make your holiday emails personalized
One of the key factors driving customer engagement is the level of personalization. When you collaborate with a reputed email template designing company, you can enjoy the opportunity to add personalized elements to your emails. For instance, when you integrate a company location, first name or address in the email, your professionalism gets a boost. Besides, you can use a specific template for a particular class of customers. The established email designers and coders have come up with the latest HTML email templates for 2018. Integrating these templates in your emails and newsletters can intensify the appeal.
Email templates are easy to edit
Considering the diversified taste and cravings of your customers, it is wise to edit the templates before dispatching the emails. Email templates are easy to edit, so make sure to tailor them according to your client’s profile while carrying out your holiday email campaign. You can tweak the header, add an image in the text box, include a few more lines for specific customers and enhance the visual appeal of your email. Remember, your emails resonate the brand image and aesthetics of your company. True indeed, the choice of right email templates can streamline your marketing strategy.
Today, most of the successful digital marketing campaigns revolve around a strategic email marketing strategy. It is wise to have a consultation with the established email template designers when you plan your holiday email campaign. You can get across to EmailLions, one of the pioneers in email template designing and coding. The experts specialize in PSD to email HTML coding services. Considering the large-scale use of mobile devices, it is advisable to use a responsive email template in your email campaign. Make sure to use customized email templates in your campaigns to maximize your marketing ROI.